Phool | Case Study | Ikigai Chase

Phool

Phool

Phool is the world’s first profitable and lean solution to the monumental 'temple-waste' problem.

It is one of the most innovative brand founded by Ankit Agarwal to clean Ganga in Kanpur city. They use flowers from temples across India's and create useful products such as rose incense cone, Phool vermicompost, organic gulaal etc.

Phool was scaled up by 43% by omnichannel strategy.

Leveraging two phased targeting strategy to drive sales:

1. Reaching out to broader set of audience on Push media and populating the top funnel.

2. Offer based Remarketing to the Top funnel audience on Google's owned & operated inventories.

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