Petsy | Case Study | Ikigai Chase



Petsy provides support to all the pet parents out there through their journey of becoming extraordinary pet parents.

We achieved 43% incremental revenue at 3x the scale.

Our market research and customer understanding showed us the major pain point among the pet parents is the lack of awareness with utilization of pet products (which was resolved by use of educational Carousels).

Once our target audience was educated the next challenge was the delay in delivery of the pet essentials, which was resolved by "city specific creatives and communication" promising them the right delivery time.

Both of these helped in building the trust & credibility which resulted into conversions.

See In Action