Petsy came to Crafeed with a clear goal: grow their customer base while keeping acquisition costs lean in an increasingly competitive pet care market.
We started by overhauling their paid ads strategy—shifting from broad targeting to niche, high-intent audience segments like first-time pet parents, breed-specific communities, and repeat buyers of essentials. From there, we launched targeted campaigns for best-selling SKUs like supplements, grooming products, and treats, each backed by tailored creatives and sharp, benefit-led copy.
Our creative direction leaned into real pet-parent moments—relatable, fun, and emotionally resonant. We also built retargeting flows based on browsing behavior and replenishment cycles to drive repeat purchases.