Odd Giraffe – 120% Revenue Growth
The Challenge
Odd Giraffe—a brand known for its bold, quirky stationery—partnered with Crafeed to unlock the next phase of digital growth. The challenge? Turning great design into great performance without losing the brand’s playful spirit.
We dove straight into creative innovation. Our team built a fresh bank of scroll-stopping ad creatives that captured the brand’s joyful personality—think ASMR-style unboxing videos, color-pop flatlays, and humorous, relatable copy tied to everyday chaos and planning woes.
Paired with this was a tightly optimized paid media strategy across Meta and Google. We scaled winning assets with precision, expanded into new high-intent audiences, and layered in smart retargeting flows to drive conversions.
We dove straight into creative innovation. Our team built a fresh bank of scroll-stopping ad creatives that captured the brand’s joyful personality—think ASMR-style unboxing videos, color-pop flatlays, and humorous, relatable copy tied to everyday chaos and planning woes.
Paired with this was a tightly optimized paid media strategy across Meta and Google. We scaled winning assets with precision, expanded into new high-intent audiences, and layered in smart retargeting flows to drive conversions.
The Result?
A 120% increase in revenue, a significant boost in returning customer rate, and a stronger brand voice that stood out in a crowded category—all while keeping CACs in check.