NeceSera approached Crafeed with a clear goal: scale their premium loungewear without losing the aspirational edge of their brand. Their challenge? Rising CPAs and stagnant performance on Meta despite strong product appeal.
We started by reworking the fundamentals—revamping ad account structure, refining audience segmentation, and identifying underutilized creative angles. Our focus was to blend premium brand storytelling with data-backed performance thinking.
We introduced a high-frequency creative testing system with crisp, editorial-style content, founder-led videos, and UGC tailored to different funnel stages. Paired with smarter retargeting flows and a more personalized landing page experience, we ensured that prospects were being nurtured with the right messaging at the right time.