My Avni, a brand rooted in women’s health and wellness, partnered with Crafeed to strengthen both their acquisition and retention engine. While awareness was growing, repeat engagement and long-term loyalty needed a strategic push.
We began by refining their paid media approach—focusing not just on clicks, but on building trust with education-led creatives. We introduced content that spoke to real pain points, demystified product use, and built authority around menstrual wellness. This created a deeper connection with the audience beyond the first purchase.
Simultaneously, we implemented lifecycle-based nurturing campaigns, including personalized email flows and intelligent remarketing sequences tailored to different user cohorts—first-time buyers, high-LTV users, and dormant customers.