Dressfolk – 3x ROAS in Festive Campaigns
The Challenge
Dressfolk teamed up with Crafeed to make their festive season campaigns work harder—and smarter. Their goal was clear: drive sales during peak festive months without burning ad budgets or diluting brand positioning in the premium saree space.
We started by restructuring their paid funnel across Meta and Google, tailoring each stage to match high-intent festive shopping behavior. From there, we launched limited-edition saree collections tied to cultural moments like Diwali and Karwa Chauth, and paired them with creatives that highlighted craftsmanship, tradition, and occasion-wear styling.
Our creative approach focused on high-converting formats—carousel lookbooks, reel-style walkthroughs, and lifestyle UGCs shot in festive settings. Combined with a smart retargeting engine and urgency-led copy, this created the perfect blend of aspiration and action
We started by restructuring their paid funnel across Meta and Google, tailoring each stage to match high-intent festive shopping behavior. From there, we launched limited-edition saree collections tied to cultural moments like Diwali and Karwa Chauth, and paired them with creatives that highlighted craftsmanship, tradition, and occasion-wear styling.
Our creative approach focused on high-converting formats—carousel lookbooks, reel-style walkthroughs, and lifestyle UGCs shot in festive settings. Combined with a smart retargeting engine and urgency-led copy, this created the perfect blend of aspiration and action
The Result?
A 3x return on ad spend (ROAS) during the festive period—while also boosting first-time customer acquisition and brand recall in a highly competitive category.