One of the fastest growing coffee brand in india. It is a blend of 100% soluble coffee and nature identical flavours, for that break in monotony to your everyday cup of coffee.
Leveraging data backed funnel strategy resulted in the growth of 124% in the units sold.
The campaigns were strategically setup with creative & communication refresh schedule based on market analysis & periodic trends.
The objective was to increase the cross sell margin & returning customer ratio.
Granular Funnel approach led to increase in the conversion rate and patch the spillages at each stage of customer journey.See In Action