Country Bean | Case Study | Ikigai Chase

Country Bean

Country Bean

One of the fastest growing coffee brand in india. It is a blend of 100% soluble coffee and nature identical flavours, for that break in monotony to your everyday cup of coffee.

Leveraging data backed funnel strategy resulted in the growth of 124% in the units sold.

The campaigns were strategically setup with creative & communication refresh schedule based on market analysis & periodic trends.

The objective was to increase the cross sell margin & returning customer ratio.

Granular Funnel approach led to increase in the conversion rate and patch the spillages at each stage of customer journey.

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