When Cosmix partnered with Crafeed, they were at a crucial inflection point—strong product-market fit, but stagnant performance across paid channels. Our mandate was clear: unlock scale across acquisition and retention, without compromising on efficiency.
We started with a deep full-funnel audit—uncovering gaps in ad structure, creative relevance, and landing page alignment. From there, we rebuilt their paid media strategy from the ground up across Meta and Google, using tighter audience segmentation, intent-driven creatives, and a clearer hero messaging architecture.
On the creative side, we introduced a new system that combined thumb-stopping UGC with educational hooks, helping bridge the gap between awareness and trust. For returning customers, we optimized post-purchase journeys and remarketing flows, increasing returning customer rate and LTV.