Potential of Podcast Advertisement | Blog | Ikigai Chase

Podcast Advertising

Potential of Podcast Advertisement

A brand is built on pillars of recognition and uniqueness. The crucial aim of branding is to incorporate a different factor that will keep them ahead of competitors and let the customers connect emotionally with the brand.

When we talk about personal connections, what can be better than a human voice? Establishing a viaduct between the brand and the clients can become profound and more effortless if the medium of advertisement is a human voice.

Voice creates an intimate connection between the brand and the audience. Thus, making people relate to your brand on a personal level.

What are the Advantages of Choosing Podcast Advertisements for Personal Branding?

With a million customers on the other side of the screen, the best way to convey your message and establish your brand in front of them is to choose podcast advertisements. Let us have a quick look at the reasons why one should rely on podcast advertisement for personal branding:-

Easy to Grasp

The crucial objective of any brand is to convey its message to the target audience in the easiest way. The easier your content is to grasp, the better will be the brand reach. Podcast advertisement is an easy way to convey details of your brand to the audience in the simplest form. There is absolutely no need for the audience to spend time reading paragraphs about offers, product deals. The sound waves start creating a profound impact from the moment the audience listens to them. In reality, the audience consumes podcasts more quickly than most other methods of advertisements. The audience can listen to a podcast advertisement even when relaxing, multitasking while working, in the gym, and almost anywhere. So, it is much more convenient to make the audience aware of your brand through simple audio podcasts.

The Personality of the Brand is Reflected through Podcasts

Believe it or not, podcasts are the future of audio marketing. It makes the advertisement content comprehensive, integrated, and accessible. One can never connect with the audience at a deeper level with only text. Podcasts add life to what is being said. It makes the audience believe in the brand and perceive the brand goals better. With clear ideas and a powerful podcast script, one can massively influence the audience. CEOs of many gigantic brands are considering podcasts as one of the most potent marketing elements because it is the future. Podcasts break the common concept that there lies a solid inanimate barrier between humans and the machine. A podcast is one of the most powerful forms of content that can help create an evergreen brand image.

Call of the Hour

The marketing world is now shifting from B2B to the P2P format. This people-to-people connection is the latest marketing trend. There must be a human element in this marketing when it is people to people, and that is the human voice conveyed through podcasts. Podcasts represent the personality of the brand in a much stronger way than mere words can do. Dynamic insertion of a properly fitting podcast ad into your brand promotion is one of the most refined approaches to widen and maintain the consumer base for your brand.

Recent Outlook on Brand Creation with the Help of Podcast Advertising

Podcast advertising was not a very popular medium back when it started. Many big brands were not even confident introducing something as informal as a human voice into their core marketing strategy. After the viral podcast series of MailChimp in 2014, podcast advertisements gained pace and showed many start-ups. In recent days, podcast advertisement has witnessed a magnificent surge with a rapid growth rate. If you are about to create your brand, you can consider podcast advertisements to leverage the sales channel.

Tips to Consider for Podcast Advertisement

Here are three fundamental tips to consider when making use of podcast advertisement for promoting your brand:

  • The goal of a podcast is simple - to convey a clear message. Like any other content, beating around the bush will only aggravate the irritation level of the consumer.
  • Try to perform offbeat by selecting unique content that can grasp the consumer's attention. Make the consumer feel that they are listening to something new that they have never heard of before. Use an engaging tone.
  • Try to include the ad into a middle roll slot. At that time, the listener is already engrossed and is listening minutely. This prevents fast-forwarding of ads by consumers.

Final Words

It is straightforward to skip ads these days. To make your brand reach the customers, the marketing strategy needs to change from something compelling to soothing. Instead of putting up those annoying ads that most people consider irritating and deliberately skip, if brand advertisements are made through something the audience will love (like podcasts), the whole advertisement and branding process becomes soothing.